By now you must realize that I believe there is a lot of great content out there. Hell, I've been bombarding all of you for the last few weeks including my feedback given directly to the writer of the Adweek article (still no response, in case you were wondering).
Well, it's time to share my secrets with you, which shouldn't be so secret. This week let's talk about YouTube. You might have heard of it. A small little website that has a few videos on it that people watch from time to time. They even have their own VR channel called YouTube VR (very clever, right?). I did some investigating on Google, but I couldn't find how many 360/VR videos are on YouTube and YouTube VR, but I can assure you there are tens of thousands.
I am going to let you know again, that anyone can view VR videos on YouTube with a cardboard viewer. Click here to find out how. There are a lot of phenomenal 360/VR videos on YouTube so I'm going to break down some of my favorites by categories.
The Jungle Book
Extreme Sports VR
Hammerhead Shark Encounter
Baby Pandas (everyone needs to see a cute Panda video)
The USA Today has put out amazing content, but as far as I know, they've never handed out cardboard viewers for anyone to experience this content Come on USA Today, call me and let's get one of your clients to pay for some viewers so you can show people your content in VR.
Surf with pro Malia Manuel
Skydive with the Army Golden Knights
My favorite VR video, over 8.5 million views on YouTube, how many in VR, your guess is as good as mine, but I'm guessing less than 5% (can you confirm YouTube?)
Fly with the US Navy Blue Angels
There is a brief collection of 360 videos on YouTube. Remember, just go to the YouTube app on your phone, search whatever you want and type the words "360 video" after it and 95% of the time, some kind of content will pop-up. For directions on how to watch YouTube 360 videos in VR, click here. All you need is a pair of our viewers, buy them here.
Don't be scared of VR out there. Jump in, the water is warm. Maybe you'll see shark behind you or you'll be surfing with a pro or you'll be kite surfing.
Try VR, you'll like it! I promise.
Chief Marketing Officer at Unofficial Cardboard