In order to give you my prediction for 2018, I'm going to start with a little story about a commercial for a car dealership that I've seen over the years. This guy would always end the commercial almost like one of those wrestler promos "IT'S GONNA BE HUGE." Now, I never understood what this obnoxious man was talking about in his commercial. I asked myself, What's gonna be HUGE? Is the deal gonna be HUGE?, Is the dealership gonna be HUGE?, or is it just that the guy is HUGE?" I'm sorry, I digress. My prediction for VR in 2018 is that IT'S GONNA BE HUGE!!
It's approaching the end of the first week of 2018 and I've been reading a lot of articles that have come out this week talking about VR in 2018. Of course, I've been reading these articles because I have a Google alert set-up for articles that mention virtual reality or VR. By the way, doesn't everyone in the industry do that? I'm not the only one, am I?
I'm going to save you time on a recurring theme that is already happening this week in a lot of articles. They all talk about the high-end HMD's (head mounted devices) and how they are going to be dropping in price, become untethered, not need a phone to view WebVR videos, etc., etc., etc.. I think we've all heard this before, haven't we? OK, let's say these people are right, there is a drop in pricing for these high-end devices, are people still going to buy these to try out VR for the first time? I think not, but that's just my humble opinion.
I know I've said this before, but I truly believe (and not just because I am CMO for Unofficial Cardboard) that Cardboard is the most effective way to get VR to the masses. Companies can buy these viewers and pass them out to customers to show their own content. Individuals can buy them and customize them with their very own design on our website for only $9.95 for one viewer. These people can view all sorts of great content using Cardboard on YouTube, Littlestar, Within, Vimeo and many other apps.
I'm going to keep preaching about Cardboard until we start a Cardboard revolution. I love VR and I want as many people to experience it as humanly possible. I'm afraid the VR revolution won't get to full capacity that all of the "experts" predict if people don't experience VR at all. Help us jump-start the revolution and get your Cardboard viewers today. I promise you'll love the VR experience and maybe you'll end up getting a high-end HMD because they are truly amazing and the experiences will blow your mind.
The only way that VR in 2018 "IS GONNA BE HUGE" is for all of you reading this to spread the word. If you've seen VR before in any type of viewer, tell people how cool it is. If you haven't seen VR at all, make sure you get any viewer and experience it yourself and spread the word.
Let's make this year HUGE!!!
Chief Marketing Officer at Unofficial Cardboard