I know most of you have missed me and it's been over 2 weeks since my last Blog post, but I wrote such a meaningful, nice Blog last time and I was hoping to come back with something similar to that. I've been trying to find some other things to write about on how VR is affecting the world in a good way and nothing has jumped out at me in the past couple of weeks.
This week, I ask you another question in my title and am anxious to hear your thoughts. Since this is my Blog, it is my duty to share with you my answer to the question. My answer is "Maybe?"
If I could predict the future, I'd be sitting somewhere on the Amalfi Coast looking at the beautiful view and telling everyone here how I predicted the huge success of VR in 2017. The truth is that I really don't know what's going to happen as a result of this "VR" movie that comes out on March 29th. I read this book and it was awesome for a VR geek such as myself. The premise is where people still exist in the real world, but spend most of their time in the virtual world. They go to virtual school, they have an avatar that can be anyone you want it to be and you have virtual money to virtually travel anywhere in the Universe. It's an incredibly cool concept and it certainly could be a look into our future.
As I've stated consistently in my blogs, VR has not made its way to the masses and by the masses, I mean people using Cardboard to see it, because that is the only way to get the content to the most amount of people. In Ready Player One, everyone has their very own headset and that's exactly what we're trying to do at Unofficial Cardboard. We want you to experience any type of VR so you can just dip your toe into the virtual world and then maybe you'll get a high-end device to experience a fully immersive experience.
This potential blockbuster movie was directed by Steven Spielberg (perhaps you've heard of him) and has received a lot of press prior to its release. The real question is how many people are going to see this movie and if the movie motivates them to experience any type of VR. It certainly gives people a look behind the curtain into a virtual world that was created by Ernest Cline, who authored the book. I'm hoping that people really love the movie and see the potential of what the future will bring us. If that happens, we hope you come to our website and purchase viewers for under $10, which will allow you to experience VR at the beginner level, but it's enough to get you hooked and propel you to further experience VR in higher end headsets.
HTC and Warner Bros just released 8 unique VR experiences that can be seen in the Vive and eventually in the Rift and in VRcades. That is great and amazing for the very small number of the population that have those HMD's or go to a VRcade, but again it leaves out the masses. I know that this was a big money deal for WB, but they are so short-sighted by not creating something for the average person to experience. Maybe even some 360 photos that would allow people into some book/movie related content. I might be speaking out of turn because there are still 17 days to the release date and they might surprise us with some Cardboard capable content. I highly doubt this will happen, but we never know.
So, what do you think? Is Ready Player One going to propel VR into the Stratosphere?
We'll find out soon enough!
Chief Marketing Officer at Unofficial Cardboard