I have been in the VR/AR/MR industry for 2 1/2 years now, which actually gives me seniority over many of the people out there. When I started in the industry, there were approximately 150,000 360 videos uploaded to YouTube. Although I can't seem to find the current amount of 360 videos on YouTube, I'm going to venture to guess there are millions right now. Not to mention, Vimeo, Jaunt, LittleStar and other apps out there that feature 360 content.
So we have established that 360 video content has grown significantly over the past 2 1/2 years, but what seems to have not grown significantly during this time frame is the people that have seen the content in VR. In my own non-scientific research, I have determined that MAYBE 40-50% of people know that you can see 360 videos on YouTube and of that group, that 10-20% of those people know that you can watch that same 360 content in VR using VR viewers.
My point is that as more and more content producers put their outstanding content online or in apps, the majority of people don't see it in the way it's meant to be seen, in Virtual Reality. I've seen it over and over, stories about great content being released and some people get to see it on the Gear, Google Daydream or Oculus Go. Well, the sales numbers are not staggering for the aforementioned headsets over the last 2 years. This is how I formed my most logical conclusion above, which I'll remind you of again, The majority of people don't see 360 video in the way it's meant to be seen, in VR!
I understand that a lot of people are making awesome 360 content for fun, a hobby and to express their creativity, but how cool would it be if you were actual able to make money from your passion as well? Here's your answer, It would be very cool!
How can you make this happen you ask? It's simple, Unofficial Cardboard has a risk free solution for you and all you have to do is promote it to your own audience. I know it sounds too good to be true and maybe it is, but if you have content that you want to be distributed in VR, you need to give your audience a way to see it. The solution is Custom Branded Cardboard VR viewers.
Here is how it works:
In my opinion, this is the only way to get your VR content to the masses and brand the viewers however you like. You can have a sponsor on the viewers too so you can generate additional revenue. Again, there is no risk and no cost to the VR Content Producers.
It's time for Content Producers to make some money from the great content they are creating. If you are interested, please email me at email@example.com and I will be happy to walk you through the program.
Chief Marketing Officer at Unofficial Cardboard